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Interim result shows a decline of 20% in visitors at drupa
Monday 14 May 2012, Exhibitions and Events

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The organisers of drupa, the world’s biggest exhibition for the print and media industry, have drawn an interim result after the first half of the show:  In the first seven days 170 000 visitors from 115 countries were passing the rotary sprays of the Düsseldorf exhibition centre. That means after half of the event has gone by there are 20% less visitors than in 2008.
“These figures show we reflect the situation in the sector. In view of the far-reaching structural change in the European and North American print and media sector we had to assume this drop in visitor numbers,” said Werner Matthias Dornscheidt, CEO at Messe Düsseldorf. “The increased number of decision-makers amongst visitors is all the more gratifying: 51.7% of visitors come from top management (2008: 47.8%),” stresses Dornscheidt.
With 65% of the overall visitors the number of international visitors is exceptionally high and the number of visitors from South and Central America (8.5 % compared to 7.4% in 2008) and Africa (6.3% compared to 4.9% in 2008) really stands out.

Experts have voiced specific praise for the range of technical innovations as well as the great spectrum of market-oriented products and solutions on show. Exhibitors are presenting numerous technical innovations and further developments, business models and solutions for the newspaper sector, packaging printing, commercial or functional printing. Even the investment backlog seems to be improving. Numerous exhibitors – including Canon/Océ, Heidelberger Druckmaschinen, Hewlett Packard, Kodak, Manroland Web Systems and Xerox – already reported concrete orders on the first day of the exhibition. Orders in particular came from Asia, Russia and South America. Printing outfits from Germany, UK and the USA are also making significant investments.




Impressions of drupa 2012